Horse Farms Forever is proud to welcome Charisse Rivers as a Founder Member. As the founder and CEO of Zinnia Wealth Management, Charisse has redefined retirement planning—not as a rigid formula, but as a life-building experience. Her firm takes a comprehensive, personal approach to each client’s financial journey, crafting plans that reflect their values, dreams, and goals. Through her nationally syndicated radio show and podcast, Retirement Coffee Talk, she makes financial wellness approachable and empowering. With guests ranging from country music legend Jason Aldean to NFL quarterback Tim Tebow, she weaves inspiration into every episode.
Charisse’s dedication extends far beyond wealth management. She is also the Chair of the Ocala CEP’s Board, and the founder of The Grilled Cheese Foundation, a heartfelt initiative named in honor of the kindness her family once received. The Foundation funds music, dance, sports, and higher education programs for underserved youth, helping kids discover their passions and build the confidence to chase them.
Charisse embodies what it means to lead with faith, intention, and generosity—this same spirit brought her to Horse Farms Forever.
Why She Joined Horse Farms Forever
“I believe God expects us to be good stewards of the land, not just owners of it. I joined Horse Farms Forever because protecting our farms, our traditions, and our rural beauty is about honoring the past and preserving the heart of what makes this community so special.”
For Charisse, joining Horse Farms Forever is about more than preserving open space—it’s about maintaining identity. She sees horses and farms as vital to the spirit of Marion County: symbols of faith, family, and hard work that unite people and keep them grounded.
The Equine Industry’s Role
Zinnia Wealth Management serves many families whose lives are intricately tied to the equine world. Charisse herself is a horse owner and understands firsthand how deeply the industry shapes Marion County—economically and culturally.
“Our business serves families whose lives and livelihoods are deeply connected to the horse industry. It’s an honor to support the community that makes this place so extraordinary.”
What Makes Marion County Feel Like Home
For Charisse, Marion County offers more than scenic pastures and rolling trails—it’s a place of connection. From horse shows to golf outings to quiet moments outdoors, the region is a backdrop for her values: family, community, and gratitude.
“Whether it’s a horse show, a local event, golfing or just a quiet afternoon outdoors, it’s a place where my family feels at home—grounded by strong values, surrounded by good people.”
We’re honored to welcome Charisse to Horse Farms Forever. With her leadership, heart for community, and unwavering belief in the power of stewardship, she embodies everything our mission stands for.
Live by Design, Not by Default.
