Meet the Professionals that Support Horse Farms Forever

Meet the Professionals that Support Horse Farms Forever

Horse Farms Forever was founded in 2018 with a powerful and important mission: to inspire the conservation of horse farms through education, awareness and idea exchange. To fulfill our mission, we show up, stay engaged, and refuse to back down.

Our mission compels us to accurately inform and educate. We maintain relationships with an elite group of professionals to advise us on matters including intellectual property rights, environmental issues, land use and zoning, taxation, transportation, and government affairs.

Our staff has attended thousands of hours of meetings to monitor development proposals, and when necessary, we also show up with the professional expertise needed to defend the Farmland Preservation Area. When we oppose a development application, rest assured that our position is based on the highest standards.

This high level of professional expertise is worth every penny, but it is expensive. To continue fighting, we need your help.

Our land use attorney, Matthew Brockway, speaks at the July 18, 2023, County Commission meeting. During the meeting, Commissioner Craig Curry expressed his appreciation for the professional expertise that Horse Farms Forever brings to the table regarding land use decisions. 
“We do want to thank you, and Horse Farms Forever,” said Commissioner Curry. “You have become a good partner and help put an extra set of eyes on things and have been very helpful in a number of areas. We work very closely with you to protect the Farmland Preservation Area and we are appreciative of your time.”

Over the past year, our small but mighty nonprofit has faced several large-scale and well-funded commercial developments – including the Margaritaville Amusement/RV Park and the WEC Sports and Entertainment Complex.

Over the past eight years, we have successfully prevented several large developments such as the ATV racetrack and the RaceTrac truck stop, which were both located in the heart of the Farmland Preservation Area.

Most importantly, with the assistance of our professional advisors, we have strengthened the policies in the County’s Comprehensive Plan for the Farmland Preservation Area, by more tightly defining rural character and compatible land uses.

With your help, we will continue our fight to defend the Farmland Preservation Area.

Your support allows Horse Farms Forever to retain a strong team of professionals.

All donations during April have been matched by a generous anonymous donor for Farmland Preservation Month.

Marion County Declares April Farmland Preservation Month

Marion County Declares April Farmland Preservation Month

On April 7, the Marion County Commission officially designated April as Farmland Preservation Month.

This April only: every gift is matched. Double your impact. Double the preservation.

Commissioner Craig Curry presented the proclamation to Sara Fennessy, Executive Director of Horse Farms Forever, and Jerome Feaster of Save Our Rural Area—recognizing the vital role that farmland and our equine industry play in our community and economy.

According to the 2022 USDA Census of Agriculture, Marion County has about 300,000 acres of agricultural land, which includes over 3,300 farms, including about 1,200 horse farms.

This proclamation highlights the importance of preserving the nearly 200,000-acre Farmland Preservation Area, home to rare mineral-rich soil and ground water. The deep limestone base enriches the grass and water with minerals, such as calcium. This rare soil is found in only three other areas in the world, which all have a thriving equine industry, because the mineral-rich soil helps build strong bones.

Marion County Commissioners L to R Carl Zalak, III, Chairman; Matt McClain, Vice Chair; Craig Curry, Kathy Bryant, and Michelle Stone present the proclamation to (center) Jerome Feaster of Save Our Rural Area, Sara Fennessy and Busy Shires of Horse Farms Forever, Inc.

Proclamation Key Highlights:

WHEREAS, in 2005, the Marion County Commission designated approximately 200,000 acres in the northwest portion of the County as the Farmland Preservation Area, to provide a buffer for farmland against increasing growth, and to protect the valuable soils, water quality and spring sheds.

WHEREAS, the American Horse Council Foundation’s 2023 Equine Economic Impact Study for Marion County indicates that

  • one-fifth of the County’s employment is tied to the equine industry with approximately 28,500 jobs;
  • one-fifth of the County’s landmass at over 200,000 acres;
  • and one-fifth of the County’s economy with an annual $4.3 Billion impact.

This April, Your Support Goes Twice as Far

Every April, Marion County honors Farmland Preservation Month — a recognition of what makes this region unlike anywhere else in the world. But this year, that designation carries new weight. The forces pushing to develop and pave over our horse farms and agricultural land are larger and better-funded than ever before.

Horse Farms Forever was founded in 2018 to show up, stay engaged, and refuse to back down. We have spent thousands of hours at County Commission meetings, challenged development applications, and fought back projects that would have permanently altered the Farmland Preservation Area. We have made a difference — but we cannot hold the line alone.

A generous anonymous donor is matching every dollar donated to Horse Farms Forever through April 30, with no cap. Every dollar you give becomes two.

The window to double your impact closes April 30. Don’t wait.

Corridor Connect+ LIVE: Working Lands, Working Solutions Comes to Ocala on May 20

Corridor Connect+ LIVE: Working Lands, Working Solutions Comes to Ocala on May 20

You’re invited to an inspiring evening of connection, conversation, and conservation in the heart of Marion County.

Presented By:

& the Saint Bernard Foundation

Mark Your Calendar

On Wednesday, May 20, 2026, Horse Farms Forever is proud to partner with the Florida Wildlife Corridor Foundation for a special Corridor Connect+ LIVE: Working Lands, Working Solutions event at the Circle Square Cultural Center in Ocala, Florida, from 4:45 to 8:00 PM.

This special gathering is presented in partnership with Horse Farms Forever and made possible through the generous sponsorship of the Saint Bernard Foundation and Duke Energy.

A New Kind of Spring Gathering

This year, in place of our usual Spring Speaker Series, we are excited to invite our community to this meaningful collaborative event that brings together landowners, conservation leaders, horse farm advocates, and community members who are committed to keeping the Florida Wildlife Corridor connected and protected.

We are especially grateful to our partners and fellow advocates at the Florida Wildlife Corridor Foundation for their collaboration and shared commitment to protecting Florida’s natural and agricultural landscapes. Their work, alongside the efforts of local leaders and landowners, continues to strengthen the future of conservation across our region.

An Evening Rooted in Place

Set against the backdrop of Ocala’s world-renowned horse country, the evening will highlight how working lands, wildlife habitat, and vibrant rural communities can thrive together. Guests will begin with a kickoff networking hour and partner expo before hearing from keynote speaker Ben Masters, National Geographic Explorer and acclaimed filmmaker.

Meet Our Keynote Speaker: Ben Masters

Known for his powerful storytelling around wildlife connectivity, ranching heritage, and conservation stewardship, Ben Masters has inspired audiences around the world. His work reflects the very spirit of collaboration, land stewardship, and long-term vision that defines Marion County and the Florida Wildlife Corridor.

Following the keynote plenary, attendees will enjoy a reception featuring a hosted bar and Florida-themed bites.

What You’ll Experience

Throughout the evening, guests will have the opportunity to:

  • Connect with fellow landowners and conservation partners
  • Learn about practical stewardship tools and conservation opportunities
  • Explore how smart growth and rural land protection support both horses and habitat
  • Engage in meaningful dialogue about the future of Marion County within the Florida Wildlife Corridor

Who Should Attend

Whether you are a horse farm owner, conservation advocate, community leader, or simply someone who cares deeply about Florida’s landscapes, this event is an opportunity to be part of a solutions-focused conversation shaping the future of our region.

Reserve Your Spot

Tickets are limited, and we hope you will join us for this dynamic evening of partnership, purpose, and place.

Where Champions Train: An Exclusive Morning at Bridlewood Farm

Where Champions Train: An Exclusive Morning at Bridlewood Farm

Horse Farms Forever hosted a special, invitation-only “Behind the Gate” at Bridlewood Farm to honor our Founding Members and top-level donors — an experience few ever get to witness.

It was a perfect morning that unfolded — as the early morning fog lifted, guests were welcomed over rolling hills to the heart of the training track. Live oaks draped in Spanish moss framed a breathtaking landscape, where horses grazed peacefully across lush green pastures.

This was more than a view—it was a powerful reminder of what’s at stake. It was also a way to say thank you to the champions – our Founder Members – who make our mission possible.

A Community of Champions

Moments like these are made possible only through the support of our donors. We are deeply grateful to our Presenting Sponsor, Duke Energy, and to AdventHealth for their generous support in bringing this special experience to life.

We are also grateful to our newest Founder Member – Janelle Mertins Bulmahn, who presented Sara Fennessy, HFF Executive Director, with a generous donation in honor of her late husband, Paul Bulmahn. In 2006, Paul founded Gold Mark Farm, a large Thoroughbred farm in Ocala.

A Legacy Built on Vision

Our guests were also treated to an insightful presentation by George Isaacs, who has been the General Manager of Bridlewood Farm since 1996. George is also a member of the Board of Directors for Horse Farms Forever. He shared the history of the Appleton family and their vision for a world class Thoroughbred training facility, which was founded in 1976 by Arthur and Martha Appleton.

Under George’s leadership, Bridlewood has trained over 100 stakes winners. George also helped manage the training and racing career of the 2004 Kentucky Derby & Preakness winner Smarty Jones.

Since 2013, Bridlewood has been owned by John and Leslie Malone, who have expanded the farm to encompass roughly 2,200 acres. The Malones remain committed to the goal of maintaining the world-class racing program.

George Isaacs, General Manager of Bridlewood Farm and member of the Board of Directors for Horse Farms Forever.

A Farm Protected for Future Generations

“Farms like these are what make the Farmland Preservation Area so special,” said George. He also reassured guests that Bridlewood will remain as a farm and Thoroughbred training facility, as it will be preserved as part of the Malone family’s foundation.

In 2025, the Malone’s commitment paid off with two horses, that both received their early training at Bridlewood. The two horses – collectively won all three legs of the Triple Crown – Sovereignty won the Kentucky Derby and Belmont Stakes, and Journalism won the Preakness. Journalism, which is under a one-third ownership by Bridlewood, was also second in the Kentucky Derby and Belmont Stakes. Sovereignty is owned by Godolphin.

The Heart of the Horse Capital of the World®

These iconic and historic horse farms are what make Marion County the Horse Capital of the World®. Protecting our horse farms requires a tremendous level of commitment. Your support fuels the advocacy, education, and action needed to ensure these scenic landscapes—and the livelihoods they sustain—are protected for future generations.

Carlos Pesantez, VP of Zone Operations, Duke Energy; Gaylen Holloway, Director of Government Relations & Community Affairs, Duke Energy; Mike Mangan, Account Executive, Duke Energy; Amy Mangan. Executive Director. AdventHealth Ocala Foundation; and Tom James, Vice President of Business Services, Ocala CEP.

HFF President, Bernie Little, George Isaacs, Elisabeth Brinton, and Jim Henningsen, President, College of Central Florida

Amy Mangan, Executive Director, AdventHealth Ocala Foundation; Sara Fennessy, HFF Executive Director; Billye Mallory, Community Relations Manager, AdventHealth Ocala; and AdventHealth staff: Kelly McCubbin, Heather Gilardi, and Lilli MacKay.

All Photos Courtesy of Sean M. Dowie Photography

Ocala’s Greatest Treasure Is Under Our Feet

Ocala’s Greatest Treasure Is Under Our Feet

Every April, Marion County honors Farmland Preservation Month — a recognition of what makes this region unlike anywhere else in the world. But this year, that designation carries new weight. The forces pushing to develop, pave over our horse farms and agricultural land are larger and better-funded.

Horse Farms Forever was founded in 2018 with a simple belief: that protecting this land required someone to show up, stay engaged, and refuse to back down. Since then, we have attended thousands of hours of County Commission meetings. We have reviewed development applications, challenged comprehensive plan amendments, and fought back on projects that would have permanently altered the Farmland Preservation Area.

We have made a difference. But right now, we are facing a wave of commercial development with overwhelming scale and influence. We cannot hold the line alone.

All donations during April have been matched by a generous anonymous donor for Farmland Preservation Month.

​What We’re Up Against

Marion County has grown by more than 100,000 residents since our founding. With that growth has come relentless development pressure — and commercial interests that see our farmland not as a treasure, but as an opportunity. 

The development pressures are not slowing down — they are accelerating.

New applications, rezonings, and comprehensive plan challenges arrive constantly. Each one, if unchecked, chips away at the buffer that protects horse country. Without sustained, informed opposition, these decisions get made quietly — and they are nearly impossible to reverse. Our fight does not pause.

This Land Cannot Be Replaced

Ocala’s identity as the Horse Capital of the World is not an accident. It was built on the unique limestone-rich soil, the open pastures, and the deliberate protection of agricultural land that made world-class horse breeding possible here and nowhere else quite like this. Once that land is converted to subdivisions, truck stops, and commercial strips — it is gone. Not for a generation. Forever.

Preserving it requires more than appreciation. It requires people willing to do the unglamorous work: sitting through commission meetings, filing formal responses, building legal and policy arguments, and maintaining a consistent presence over years and decades.

That is what Horse Farms Forever does. And this Farmland Preservation Month, we are asking you to make it possible to keep doing it.

We attend nearly every County Commission meeting to monitor development applications and to participate in the updates to the Comprehensive Plan to ensure that the Farmland Preservation Area is protected from urban development.

We thank the County Commissioners for the time they are taking to update the Comprehensive Plan to help preserve our horse farms, agricultural land, and the Farmland Preservation Area.

Preserving our farms will take a united effort, with support from both elected officials and landowners. Please join us.

David vs. Goliath Regarding the WEC Sports Complex

David vs. Goliath Regarding the WEC Sports Complex

Over a week ago, the Marion County Commission voted 5-0 to approve Golden Ocala Equestrian Land’s applications to allow for the sports and entertainment complex – a massive project spanning 251 acres, even larger than Disney’s Wide World of Sports.

From the announcement of the project last year, Horse Farms Forever has stood in what feels like a classic David versus Goliath battle—our small but mighty nonprofit facing an intense commercial development of overwhelming scale and influence.

The Role of the Comprehensive Plan

But like David, we were not without our stone. That “stone” is the County’s own Comprehensive Plan. As County Attorney Guy Minter has stated many times, the Comprehensive Plan is “Marion County’s constitution” that guides growth and development.

The Golden Ocala applications included hundreds of pages of complex information regarding the land use amendments, zoning changes, and the development agreement. That’s why our team of professionals includes a top-tier land use attorney and an AICP-certified planner. We work hard to provide fact-based information to ensure the accuracy and credibility of our position statements.

For example, G. Matthew Brockway, recognized by his peers as a Best Lawyer in Florida for Litigation – Land Use and Zoning, provided competent and substantial evidence at the July 21, 2025 transmittal hearing. Matt also provided a letter to the County Commission concluding that these applications are inconsistent with the County’s Comprehensive Plan.

Why This Matters Moving Forward

And in this context, the David versus Goliath analogy remains fitting— while the outcome was not what we had hoped, we held Golden Ocala accountable, and we will continue our battle to protect Marion County’s title as the Horse Capital of the World®.

Horse Farms Forever is the only organization that shows up at every meeting with a team of respected professionals. Our strength comes from the broad-level support from our members and horse farm owners. Your support makes a difference.

Horse Farms Forever Statement

When Golden Ocala Equestrian Land asked the county to move the boundary of the Farmland Preservation Area, they promised to build the World Equestrian Center. Golden Ocala kept that promise and what they have built is spectacular. It shows a passion for equestrian activities, and has changed Ocala forever. We applaud their efforts and thank them for being founding members of Horse Farms Forever.

However, the WEC Sports Complex has nothing to do with horses. Instead, it puts an intense commercial activity on property reserved for low density residential equestrian estates meant to act as a transition to the Farmland Preservation Area. Its approval corrupts the integrity of our comprehensive plan and land development code.

Please Join Us

Now more than ever, we need your help.

Your donation directly supports Horse Farms Forever’s ability to retain the high level of professional expertise required to defend the Farmland Preservation Area and to continue fighting for responsible growth in Marion County.

This is not the time to step back. It is the time to stand together.

If you believe in protecting the integrity of the Comprehensive Plan, preserving the character of our horse country, and defending the future of Marion County as the Horse Capital of the World®, please make your donation today.

Every gift matters. Every voice matters. Every act of support strengthens this fight.

Protect – we are always watching. When a threat is identified, we quickly assemble a threat response.
Promote – we are out in the community and on social media, raising awareness and inspiring appreciation for all that we have here in Marion County.
Preserve – we guide and encourage landowners who wish to conserve their land.
Plan – we are working with the County on changes to the Comprehensive Plan that will make conservation easy and financially advantageous for farm owners.