Learn More About Photographer and Filmmaker, Elma Garcia
The stunning photos of Marion County landscapes, horses and dogs, that you see on our website and social media are graciously donated by Elma Garcia – HFF Founder, Board Member and Gold Sponsor of this year’s Conservation Summit. Elma’s love for the landscape is contagious in each photograph and short film she so kindly allows us to use in support of our mission. Elma is an artist and an equestrian and a treasured member of our team.
Elma Garcia began directing commercials, working alongside renowned cinematographers such as Conrad Hall, Haskell Wexler, and Robert Richardson, who all encouraged her to get behind the camera herself. Once she did, there was no turning back: in her own words, “I love having the camera close to my heart; it allows me to move more intuitively.” For that reason, she’s worked as both director and cinematographer for 28 years and owns her own production company, EGF. Her mastery of these complementary talents allows her to create authentic, beautiful, and cohesive narratives reflecting the spirit of the human condition.
Above all, Elma’s keen attention to detail and commitment to excellence in storytelling ensure she consistently delivers not only high-quality, effective spots, but a top shelf experience for her collaborators. Her clientele have taken her all over the world creating award winning tv commercials. Her images and short films taken in the Farmland Preservation area are about giving everyone the feeling of the open spaces, and the quality of life on horse farms.
In her spare time, she’s an avid golfer and National Dressage Champion. She is now training her new string of dressage horses. She and her husband, Jim Cannavino, live on their horse farms in Mill Spring, North Carolina and Ocala.
