Conversations About Conservation Summit 2021

Conversations About Conservation Summit 2021

Photo by Russell Crowder.

Conversations About Conservation 2021 Summit Was A Tremendous Success.

Thanks to everyone who made the time, during Thanksgiving week, to attend the second annual Conservation Summit at the Ocala Breeders’ Sales Company on November 23rd.

Over 400 people attended the event in person and online and the event was supported by over 40 sponsors! Our diverse sponsors ranged from the equine industry to health care and to the construction and development industry. This tremendous level of support is a testament of how important this Conversation about Conservation is for the future of Marion County. The purpose of the Summit was to inspire a community wide Conversation about how to preserve the horse farms and agricultural lands that are fundamental to Marion County’s global brand as the Horse Capital of the World®.

We were so honored to have Dr. John C. Malone, CEO of Liberty Media, as our Keynote Speaker, who shared his passion about land conservation and sustainable forestry and cattle ranching practices. “I’ve always been a conservationist from a sustainability point of view,” he said.

Thank you to George Isaacs, General Manager of Bridlewood Farm, for the heartfelt introduction of Dr. Malone.

Thank you to Kevin T. Sheilley, President & CEO of the Ocala Metro Chamber and Economic Partnership (Ocala CEP) for your candid presentation about Marion County’s booming economy and how to balance growth with preserving open space and farms. You did a great job presenting the Quality of Life Survey results in an engaging manner. (P.S. We knew the answer to the question about protecting the Farmland Preservation Area before we asked the question.) https://ocalacep.com/the-cep/team/

Thank you also to Mark Casse, Canadian and National Hall of Fame Trainer, for presenting the Acorn Conservation Award to Charlotte Weber.

Thank you, most of all, to Charlotte Weber, for your careful stewardship of Live Oak Stud for over 50 years.

And Special Thanks to Ocala Breeders’ Sales Company for donating the sales arena for the Summit.

One of the comments on the feedback survey summarized the key points of the Summit: “Hearing from Kevin Sheilley about the economic impact of the horse industry and that the growth of the horse industry and protection of farmland can work together with other smart growth in the County. Thanks to Horse Farms Forever for bringing the right people together and remaining ever vigilant in protecting our local treasure – farmland. “

We hope you were inspired too and we thank you for all that you do!

We wish you a Merry Christmas, Happy Holidays, and a Happy New Year!

Speakers

George Isaacs, General Manager of Bridlewood Farm, introduced John Malone, telling us all the story of how the Malones came to own Ocala’s largest Thoroughbred farm, and how the farm has thrived under John and Leslie’s leadership.

Mark Casse presented his friend and colleague, Charlotte Weber, with the Acorn Conservation Award.

Casse also got in some face time with Magic, one of the Gentle Carousel Miniature Therapy Horses.

“Think of these beautiful, iconic horse pastures as our ocean; and the magnificent live oak trees as our coral reefs,” said HFF President, Bernie Little – reminding us all that we are stewards of an environmental gift here in Marion County that is woven tightly to our culture and identity.

“I came here, as many of you did, because it was rural. It was quiet. You could have a nice little place. Now? 10,000 houses going up on this corner, 20,000 on the next. It gives me great concern…help us preserve it,” said Charlotte Weber.

Acorn Conservation Award winner, Charlotte Weber, with HFF President, Bernie Little and Mark Casse.

The beautiful Acorn Award, sculpted in Bronze by Colorado artist, Bryce Pettit.

“The ideas of growth and conservation are not always in conflict,” said Guest speaker Kevin Sheilley, President and CEO of the Ocala Metro CEP. “We really can have it all.”

“Ocala, which has this great heritage in horses and Thoroughbred horses, it’s kind of a unique area when you think about areas that deserve preservation. There aren’t that many places on the planet that are great for raising and training horses. The best ones have deep limestone soils,” said  John Malone, Liberty Media Chairman and owner of Bridlewood Farm.

“It is no coincidence that many of the world’s best horses have ties to Ocala. Our mineral rich soils have produced some of the strongest, best equine athletes in the world,” said Sara Powell Fennessy, HFF Executive Director.

“Beauty alone will not protect our farms. But there are several win-win solutions to protect land – from the Comprehensive Plan to Conservation Easements,” said Busy Shires, HFF Director of Conservation Strategies.

Guests

Katie Reynolds Wentz, Regional Sales Manager, Triple Crown Feed and Bill Vander Brink, Co-Owner of Elite Equestrian Magazine.

Scout – miniature therapy horse extraordinaire!

HFF Founder, Pauline Hartogh

Guests arriving. Over 400 registered to attend.

Thanks to an amazing corps of volunteers, each guest was greeted with a program and directions on where to find an amazing catered lunch by Fresh Green Tomatoes Catering Company.

HFF’s Director of Conservation Strategies, Busy Shires, with Ocala Mayor Kent Guinn, Jorge Garcia-Bangochea with Gentle Carousel Miniature Therapy Horse, Magic, and HFF’s Executive Director, Sara Fennessy.

HFF President Bernie Little and Dean Saunders

Guy Marwick, Executive Director of The Felburn Foundation, his wife Pat, daughter-in-law Elia and his son Matt Marwick.

HFF Volunteer Nancy DiMaggio discusses the FPA Map with a Guest.

Juliet W. Reid, Chester Weber, and Niki Popp Tripodi.

Marion County Commissioner Michelle Stone, Assistant County Administrator Public Works & Growth Services, Tracy Straub, Growth Services Director, Mary Elizabeth Burgess, and Executive Director at Ocala/Marion County Visitors & Convention Bureau, Loretta Shaffer.

Advent Health Foundation’s Executive Director, Jenna Krager, shares a smile with Magic from Gentle Carousel Miniature Therapy Horses.

HFF President Bernie Little with Horse Protection Association of Florida’s new Executive Director, Christine Massinger.

Sponsors

Jorge Garcia-Bengochea and Magic from Gentle Carousel Miniature Therapy Horses.

(L to R) Jim Henningsen, President of College of Central Florida, Christopher Knife College of Central Florida Foundation Executive Director, Joe Johnson, CEO of Advent Health Ocala and guest.

Sam Reid and Gary Hartogh, HFF Founder.

Matt Varney from Ocala Horse Properties with Juliet W. Reid.

Mary Phelps of Markel Equine Insurance and Horses Daily (R) along with Gina Capone of Ocala Florida News (L).

Jacqueline Taylor of Equus TV.

Lonny Powell, CEO of the FTBOA (R), with wife, Karen Powell (L) and daughter, HFF Executive Director, Sara Powell Fennessy (Center).

Staff & Board

HFF President, Bernie Little (R) with wife and HFF Founder, Mary Jane Hunt (L).

Board Vice President, Rob Desino (c), with Founders Jim Cannavino, Matt Varney and Elma Garcia Cannavino, and guest, Luann McElduff.

Executive Director, Sara Powell Fennessy.

Director of Communications, Michelle Grald.

Director of Conservation Strategies, Busy Shires.

Summit Articles and Videos

 

Guest Survey: "What Did You Enjoy Most?"

  • “Especially touching was the spontaneous standing ovation for Charlotte Weber, it was very wonderful to be part of that experience and see her family there with her. The information was fascinating regarding statistics and growth in Marion county. I was amazed to see such a large and diversified crowd in attendance and heard nothing but very positive comments about the entire event either directly or in passing. Excellent job to all!”
  • “My favorite part was the opening speaker (Sara Fennessy’s) ability to address the room. I liked Kevin Sheilley’s presentation and really liked the Acorn Award and thought it was so cool to see Mark Casse in person! He is a celebrity to my family. All of the staff did a great job conducting and participating in the event. A job well done HFF!”
  • “Kevin Sheilley was engaging and such a character. I learned a lot. “
  • “Hearing from the Kevin Sheilley about the economic impact of the horse industry and that the growth of the horse industry and protection of farmland can work together with other smart growth in the County. Thanks to Horse Farms Forever for bringing the right people together and remaining ever vigilant in protecting our local treasure- farmland. “
  • “John Malone is always calm, optimistic and inspiring. George Isaac’s introduction of JM was epic. Kevin Sheilley’s presentation was very informative. He expresses an understanding of the need for urban development as well as preservation. The proof, as they say, will be in the results. Tough job as you can’t please all the people all of the time! Everyone involved made it a great experience.”
  • “This was a well organized event. Thank you for all your hard work. It is certainly appreciated. Having lived in Marion County for about 25 years and watched its growth it is comforting to know that everyone is doing their best to preserve what we love best about it. Long live SLOWCALA.”

Guest Survey: "Ideas For Future Summits"

    • “Keep up the good work! Remind people you are a non-profit and how the operation is structured!”

    • “Testimonials from select farms & breed interests. Drill-down next year on next steps/call to action, updating of issues current & of import at the time.”

    • “What we need to do to assist with conserving our horse farms. “

    • “Transportation and how it relates to conservation. Proposed new Marion County Roads. 75 Interchange North of 27. World Equestrian Center”

    • “More about conservation easements, other alternatives to save the agricultural lands in Marion County”

    • “I would like to know more about any State level protection efforts, laws, programs that are intended to encourage conservation of lands. What can be done by Horse Farms Forever to strengthen those state level efforts, if any exist now? It is wonderful to rely on wealthy and sympathetic land owners but we ultimately need more than that to ensure significant conservation in and outside of Marion County. “

    • “I feel it’s helpful for the people who do not want urban sprawl to understand what plans need to be passed to be able to contain the growth. (i.e., infrastructure such as city water/sewer, etc.). That infrastructure is going to cost money and if it is easier for homes to be built without damaging the environment close together, the need to take over more land will be less.”

    • “Would like to know about volunteer opportunities.”

Thanks to Our Sponsors!

Starting With Our Presenting Sponsor,
Brook Ledge Horse Transportation!

 

Gold 

Cone

Jacqueline B. Mars

Misty Lane Cattle Co.
Niall Brennan Farm Horse Farms Forever Ocala Marion County

Silver

Bronze

Florida Horse Park Logo
Florida Horse Park Logo

Marketing Partners:

Florida Horse Park Logo
Florida Horse Park Logo
Florida Horse Park Logo

Always Watching

We work hard to keep you informed, and to represent our members' interests in preserving our horse farms, farmland and the unique character and culture of Marion County's 193,000 acre Farmland Preservation Area.

Join the herd. Every voice matters.

Proactive Planning to Save Farmland

Proactive Planning to Save Farmland

Elma Garcia Cannavino

In Ocala, A Win-Win Is Possible

It’s a familiar and sad chain of events when farmland is lost- growth leads to unplanned development which leads to sprawl. Without intention, open spaces and beautiful places shrink away and the character of a community is changed beyond recognition. Matt Varney comes from a family of real estate developers, and he’s passionate about farmland preservation. Together with Rob and Chris Desino, they operate Ocala Horse Properties – representing the largest portfolio of horse properties in the world. Ocala Horse Properties has been a steadfast ally in forwarding our mission, right from the beginning. Varney and the Desinos are all Founding Members, and Ocala Horse Properties is a Corporate Founder and Gold Sponsor of this year’s Conservation Summit.

We had a conversation about conservation with Matt Varney.

Why is it important to have a Conservation Summit?

“We look into the faces of buyers who come to this area for the first time,” says Varney. They are in awe of the natural beauty and open space. This is one of the few places in the country where I can literally sell a farm that is worth more as a horse farm than as anything else. This area is unique. I want to know that when I’m long gone, there will still be beautiful open space, horse farms, and a community of likeminded people. Horse Farms Forever is looking out for that future.”

Why is now an important time for conversations about conservation?

“Most communities find out too late that shortsighted development has taken over. They then have to react,” warns Varney. “That is not the case here. When we had the Coastal Connector proposal three years ago, Horse Farms Forever formed and reacted very quickly to stop it. In 4 to 5 months, we organized a grassroots effort that can often take years. Now, we are in a position to be proactive, protecting the land before it is threatened.” Varney contends that Marion County is in a position of opportunity right now, and is poised for smart growth.

“Marion County can responsibly grow in a lot of different directions,” he says. “I’m from a family of developers and have seen the effects of shortsighted development. We are unbelievably fortunate to have the Farmland Preservation Area and Urban Growth Area here, and leadership that values them equally.”

Why are you looking forward to the Summit?

“We brought John Malone to Ocala. He was a customer of ours,” notes Varney. “He is one of the most interesting people I’ve ever met. His passion for land and knowledge for conservation is at a completely different level – something we should all strive for. He is a role model.” It is clear that Varney shares our excitement at the opportunity to learn from an icon, but he also recognizes the pure fact that when people who care get together, good things happen.

“I’m looking forward to seeing a large group of leaders and neighbors gathered together to learn and connect around the subject of farmland preservation,” concludes Varney.

So are we! Thank you, Ocala Horse Properties, for helping to make the Summit possible. See you at Ocala Breeder’s Sales on November 23!

Meet Some of our Gold Sponsors

horse-farms-forever-farmland-preservation-area-ocala-marion-county

Ocala Horse Properties

Selling horse farms is our one and only business — not a hobby or a part-time job. With the OHP Team, you hire the entire company of three agents, not just one agent! We are united with one mission & only one mission: to sell your property!

We have been the number 1 Ocala Farm Sales realtors for the past 13 years and counting. And, as leaders who set the pace for how to do business and serve our clients, it’s no surprise that others locally and across the nation seek to emulate us.

Lugano Diamonds

Located in The Equestrian Hotel at The World Equestrian Center in Ocala, Florida. This world-class facility is the largest equestrian complex in the United States and we are very proud to be a founding partner. Our newest salon can be found in the lobby of the hotel overlooking the VIP Terrace and Grand Prix arena.

JP Morgan Chase

Environmental, social and governance (ESG) considerations are integrated into the policies and principles that govern our business and reflect our commitment to sustainable growth.

Our approach to ESG management includes having robust governance systems, risk management and controls; striving to serve our customers exceptionally and transparently; investing in our employees and cultivating a diverse and inclusive work environment; working to strengthen the communities in which we live and work; and advancing sustainable solutions for our clients and within our operations.

Tri-Eagle Sales

Tri-Eagle Sales has been the leading beverage wholesaler in the North and North Central Florida area since 1996. Our 210 knowledgeable beverage professionals service over 2,000 retail customers in our 14-county territory from our two facilities in Tallahassee and Ocala. 

Niall Brennan Stables

Success is no accident was chosen as Niall Brennan’s motto because it embodies his philosophy of life. Sometimes people are lucky in the horse business but success generally comes from hard work, attention to detail, integrity, leaving nothing to chance, and striving to fine tune the quality services of our program. NBS is the leader or amongst the leaders in EVERY Category from Winner to Grade One Stakes Winner at the Two Year Old Sales from 2015 -2019.  

 

Does Farmland Preservation Matter To Marion County?

Does Farmland Preservation Matter To Marion County?

We’re About To Find Out.

In just a month, the Marion County Quality of Life Survey results will be revealed at our Conservation Summit. These results will be the culmination of a year’s work, building a collaborative partnership with the business community and working with an independent research firm.

“Growth is booming In Ocala/Marion in both population and commercially,” says Dr. Jennifer Fryns, Associate VP of Career and Professional Programs at the College of Central Florida. “This is a great time to understand the community’s perspective to learn how best to plan and manage this growth for the benefit of all in the near and distant future.”

While Horse Farms Forever was the catalyst for the Survey, we are honored to collaborate with five sponsors who represent the business and non-profit community in Marion County: Ocala Metro Chamber and Economic Partnership, College of Central Florida, Ocala Horse Properties, Florida Thoroughbred Breeders’ and Owners’ Association and Hotel Development and Management Group. The Matrix Group, an independent insights and consulting firm based in Lexington, Kentucky, is administering, processing and tabulating responses. Working closely with our partners, we sought to ask the questions that are on the minds of Marion County’s residents.

Marion County Quality of Life Survey

Internet Access

Population Growth

Jobs

Green Space

Roads & Traffic

Farmland Preservation

Springs Protection

Equine Industry

Housing

Outside The Echo Chamber

Horse Farms Forever is about preserving the character and culture that horses, horse farms, and the Farmland Preservation Area bring to Marion County. But in order to make a difference, we need to know if these values are shared within the greater community.

“We can speculate as to what people think. We can talk to our friends and acquaintances, but we likely will only hear what we already know, so it can risk becoming an echo chamber,” says Ocala Metro CEP President Kevin Sheilley. “A survey gives a chance to get input and feedback from a broad spectrum of our community. It doesn’t necessarily mean all those opinions are based in fact, but it is important to understand the broader picture.”

A Pivot Point

This is a time ripe with opportunity, and Ocala is not just another sunbelt boomtown. Lonny Powell, CEO of the Florida Thoroughbred Breeder’s and Owner’s Association puts it succinctly:

“Never have the issues of growth, farmland preservation, economy, agriculture and our County quality of life intersected so. The time is right for the Survey.”

Ocala Horse Properties’ Matt Varney drills down further:

“Ocala is incredibly unique in that it is growing on two different tracks. On one hand, we are adding diverse industry, housing and jobs – classic urban growth. But also, we have one of the largest regional farmland preservation areas in the country and a thriving equine industry dependent on those farms,” says Varney. “The survey will show the importance of both of these growth directions, and inspire our leaders to plan accordingly,” he asserts.

The Survey results have potential to guide planning and policy at both the County and State levels. Together with our partners, we hope to inspire positive and lasting change in terms of farmland preservation but also in terms of jobs, internet access, housing, and education.

Win-Win or Train Wreck?

Are the two tracks of growth described by Varney destined to collide, or can they thrive alongside each other?

“Marion County can responsibly grow in a lot of different directions,” adds Varney. “I’m from a family of developers and have seen the effects of shortsighted development. We are unbelievably fortunate to have the Farmland Preservation Area and Urban Growth Area here, and leadership that values them equally.”

Sheilley reminds us of the interdependency of the two tracks:

“If you are unemployed, struggling, unsure of how to plan for your family, you do not have quality of life. All the open space and farms in the world will not improve that. Growth allows us to support the needs of many while preserving and enhancing those pieces which help to provide a great quality of life in our community.”

Who Drives Conservation?

Can a county-wide conservation movement be driven by the business community? It can when we remember that, here in Ocala/Marion, eighteen-percent of our GDP is generated by the equine industry. Just as a manufacturing town needs factories, and a tourist town needs attractions, the Horse Capital of the World® needs horse farms. Sheilley concurs:

“We are the voice of business and our mission is to be the catalyst of a prosperous community – not the business community, not the Southeast community, not the farm country community but the WHOLE community. You can grow the economy, create economic diversification, support entrepreneurship for all people, and maintain the parts that make Ocala unique. We know what a powerful economic driver the equine industry is and can be in the future.”

Ocala’s Magic

How powerful is Ocala’s global brand as Horse Capital of the World®? The Survey will give us an indication of how deeply it is woven into the fabric of everyday lives. Ocala Horse Properties sees that power first-hand in its client interactions:

“We look into the faces of buyers who come to this area for the first time,” answers Ocala Horse Properties’ Varney. “They are in awe of the natural beauty and open space. This is one of the few places in the country where I can literally sell a farm that is worth more as a horse farm than as anything else. This area is unique. I want to know that when I’m long gone, there will still be beautiful open space, horse farms, and a community of likeminded people,” he concludes.

Generation Next

The College of Central Florida serves to support the skills requirements of the present workforce and the dreams of future generations with life-changing education. They chose to participate in the Survey as part of their continuous practice of tuning their offerings to the community’s changing needs.

“The demands in workforce development are our top priorities while supporting the cultural endeavors of the region,” says Fryns,  “We’re part of the fabric of the community. Participating in this important survey at this moment in time is what we are here to do as we work to serve our mission. We are excited to see the results and look forward to the ensuing discussions.”

Join The Conversation

On November 23 at Ocala Breeder’s Sales (OBS), Kevin Sheilley will present the results of the Quality of Life Survey in detail on behalf of The Matrix Group. We hope you will join us there and participate in shaping a healthy future for Marion County and its horse farms. In-person and live-stream options are available. To learn more, visit: https://www.horsefarmsforever.com/conservation-summit/

Thank you, Survey Sponsors and Partners!

The Marion County Quality of Life Survey

What will Marion County look like in the future?

How can we grow gracefully?

What will it take to retain the character and culture of this special place?

We are asking those who live, work and play here to weigh in.

Keep an eye on your mailbox!

Together with the Ocala Metro CEP, College of Central Florida, Florida Thoroughbred Owner’s and Breeder’s Association, Ocala Horse Properties, and Hotel Development and Management Group, we are sponsoring a comprehensive Quality of Life Survey in Marion County. This Survey is being conducted by The Matrix Group – an independent insights and consulting firm.

Over the next 20 years, Marion County’s population is projected to grow by about 150,000 new residents. By taking a step back to assess our strengths and weaknesses, this survey is an opportunity to work together to strengthen the community and economy. It will also serve as a model for how public, private and non-profit organizations can work together toward building a better future here in Marion County.

 You may receive an invitation to participate in the Survey by mail. The Matrix Group is mailing the survey to 15,000 households randomly-selected to accurately represent all of the County’s regions. If you do receive the Survey, we urge you to follow the directions to complete it.

We look forward to sharing the results this Fall at our Conservation Summit

 
Gratitude to each of our generous sponsors for partnering with us in this important endeavor.
 

Conservation Summit 2021

Save the Date!

Tuesday, November 23

from 11:30 AM to 2:30 PM

Lunch will be served at 11:00 AM

Live Stream from 12:30 to 2:30 PM

New Location:

 Ocala Breeder’s Sales Co.

Always Watching

We work hard to keep you informed, and to represent our members' interests in preserving our horse farms, farmland and the unique character and culture of Marion County's 193,000 acre Farmland Preservation Area.

Join the herd. Every voice matters.

Conservation Summit 2020

Conservation Summit 2020

HFF Staff (left to right) Michelle Grald, Sara Powell-Fennessy, Busy Shires Byerly, and Board President, Bernard Little. Photos by Dillon Video.

The horse is at the heart of Ocala/Marion County.

Horses and the love for the scenic beauty of Marion County brought a diverse group of large and small landowners, developers, realtors and elected officials – over 100 people – to Horse Farms Forever’s first Conservation Summit on November 19 at Golden Ocala. 

The purpose of the Summit was to inspire preservation of the horse farms and agricultural lands that are fundamental to Marion County’s global brand as the Horse Capital of the World®.

Our speakers discussed practical ways to preserve farmland that benefit landowners and also made several suggestions on how to balance economic development and growth while retaining the sense of place that the iconic horse farms and agricultural lands bring to the area.

Sara Powell-Fennessy, Horse Farms Forever’s Director of Community Affairs, led off the meeting by reminding us all that Ocala/Marion County is growing, and that growth is good, but unchecked sprawl threatens what makes this area so special – its open spaces and beautiful places.

“The county’s Farmland Preservation Area must be respected and protected. With your support, we can have a seat at the table advocating for the protection of horse farms and the Farmland Preservation Area in order to ensure our global brand as Horse Capital of the World® remains for future generations,” said Powell-Fennessy.

We are thrilled to announce that Sara Powell-Fennessy will assume the role of Executive Director for Horse Farms Forever, starting in January, 2021. Please join us in congratulating her for this well-deserved promotion.

Busy Shires Byerly, our Director of Conservation Strategies, said one of the goals of the Summit was to inspire community leaders and to be the catalyst for developing some new tools in the county’s comprehensive plan to protect the Farmland Preservation Area.

Shires-Byerly pointed out that: “There are about 80,000 horses and over 1,200 horse farms in Marion County… And preserving these farms not only ensures that the character and culture of this special place remains, but it protects a thriving horse industry, which contributes over $2.6 billion to the economy and employs over 20,000 people. So this is also about protecting a way of life and jobs.”

Riley Rowe, Marion County’s first Florida State President of the Future Farmers of America, introduced our Guest Speaker, Adam Putnam, former Florida Commissioner of Agriculture and CEO of Ducks Unlimited. 

Commissioner Putnam joined us via Zoom with an inspirational talk from his home office. He described the excellent work that Ducks Unlimited is doing nationwide to preserve land for agriculture and recreation, including a 25,000-acre conservation easement just established in the Everglades headwaters. He also pointed out that there has been a resurgence in outdoor recreation, with hopes that this would logically progress into a national interest in land conservation.

Commissioner Putnam also touched on the tools of conservation for farmers, particularly easements. He encouraged the elected officials in the room to consider how the comprehensive plan can be amended to concentrate growth in the urban areas while preserving the County’s iconic farms. Putnam also encouraged us as citizens of Marion County to continually be brainstorming ways to involve our urban residents in farm life, so that everyone comes to appreciate the character and culture created by horses and horse farms.

Billy Van Pelt of the American Farmland Trust (AFT) was the keynote speaker for the Summit. He presented AFT’s State of the States report for Florida. This ambitious project mapped the soils throughout the United States and identified the most valuable and rare soils in every state. This is a critical tool for each state and the country as a whole to use as they plan for the future of agriculture.

Van Pelt showed the soil maps for Florida, which clearly illuminated Marion County’s challenges. The valuable soils for farming are mostly located in the designated Farmland Preservation Area established in 2005, but sprawl is expanding beyond the urban boundary. Low-density residential sprawl is of special concern, according to Van Pelt. This type of development costs more to Marion County than it pays in taxes. He recommended that the County consider amending the Comprehensive Plan in the Farmland Preservation Area for larger lot sizes, and also warned of the dangers of a comprehensive plan that can be amended with every developer’s request.

Van Pelt is located in Kentucky, and has a long history working with the City of Lexington, which has done an impressive job in preserving their horse culture and farmland through community planning and conservation easements. He freely shared examples, ideas and advice from that experience. He acknowledged that Ocala is indeed the Horse Capital of the World®, and as such, we have an advantage in obtaining broad community support for farmland preservation.

“Your farmland is your ‘ocean.’ It is the thing that makes Ocala a unique destination. It is also your factory floor, where a quarter of your economic activity takes place,” Van Pelt observed.

Following the keynote speech, a lively question and answer session ensued. The panel answered questions about the nuts and bolts of conservation easements, how to involve the County in rural management planning, how to inspire the next generation, and Horse Farms Forever’s next steps.

Some of Horse Farms Forever’s next steps include:

  1. A conservation easement outreach project with our land trust partner – Alachua Conservation Trust;
  2. A Quality of Life survey on a countywide basis with local partners;
  3. A follow up workshop in the spring of 2021 about Conservation Easements, just for landowners.
  4. Meeting with elected officials to discuss how to add some new tools in the county’s comprehensive plan to protect the Farmland Preservation Area.
  5. Setting a goal for permanent farmland conservation in the Farmland Preservation Area, as Van Pelt suggested.

The Summit concluded with Ms. Fennessy thanking our sponsors for making this inspiring event possible. “By being here, you are the Forever in Horse Farms Forever,” she said. 

The groundswell of support from the audience members to help protect horse farms and farmland in Marion County was encouraging!

We look forward to continuing the conversation with community leaders and keeping our members up to date on the progress of the next steps.

Always Watching

We work hard to keep you informed, and to represent our members' interests in preserving our horse farms, farmland and the unique character and culture of Marion County's 193,000 acre Farmland Preservation Area.

Join the herd. Every voice matters.

Growing up in Marion county, you hear a lot about the equine industry and how important it is. The older I got, the more I realized this is true. The horse industry in Marion County accounts for 2.6 billion dollars, not to mention the thousands of acres of land dedicated to caring for these animals. I am so proud to have grown up in a community that takes rural land preservation seriously and knows the value of agriculture.

Riley Rowe

Florida President, Future Farmers of America

Pledge in Honor of Cathy D. Perry

Horse Farms Forever announced a generous pledge of $100,000 made by Brandon and Diannah Perry in honor of Brandon’s mother, Cathy D. Perry. 

The community should establish a goal for permanent farmland conservation. It can’t be a win-lose for the community and for business. It’s a win-win, and it’s a balance – conserving enough farmland to retain your horse industry, your global brand, and your quality of life. That goal should be embedded in your comprehensive plan.

Billy Van Pelt II

Sr. Director of External Relations, American Farmland Trust

Presentation of the Robert N. Clay Conservation Award

Ken Haddad of the Equestrian Land Conservation Resource, presented the Robert N. Clay Conservation Award to Horse Farms Forever President, Bernard Little.

The Award will be proudly displayed in the trophy museum at the Florida Thoroughbred Breeders’ and Owners’ Association (FTBOA) headquarters in Ocala. 

Farmers are generally land rich and cash poor, which makes the tax benefits of conservation easements particularly appealing. In terms of estate planning, easements have been the salvation of many a family farm.

Adam Putnam

CEO, Ducks Unlimited