HFF Opposes Golden Ocala Sports and Entertainment Complex

HFF Opposes Golden Ocala Sports and Entertainment Complex

Golden Ocala Equestrian Land, L.L.C. has submitted applications to allow for an intense commercial sports and entertainment complex on 236 acres of land with a low residential land use adjoining the Farmland Preservation Area. These parcels were previously inside the Farmland Preservation Area until they were removed at the request of Golden Ocala to allow for the low residential World Equestrian Estates.

Golden Ocala Equestrian Land, L.L.C. has submitted applications to allow for an intense commercial sports and entertainment complex on 236 acres of land with a low residential land use adjoining the Farmland Preservation Area. These parcels were previously inside the Farmland Preservation Area until they were removed at the request of Golden Ocala to allow for the low residential World Equestrian Estates.

Where’s Charlie Brown When You Need Him?

Remember Lucy pulling the football out from under Charlie Brown?
It was a promise broken, a bait and switch.

Lucy’s “broken promise” looks very similar to what Golden Ocala Equestrian Land has done with their promises to restrict the World Equestrian Center to equine-related activities and to maintain the residential equestrian estates as a buffer between the Farmland Preservation Area.

1,000 Acres Removed from the Farmland Preservation Area

In 2017, Golden Ocala asked to remove almost 1,000 acres from the Farmland Preservation Area to build the World Equestrian Center. The County Commission granted the request conditioned upon the permitted uses being equine-related and requiring 480 acres on the west side to be restricted to residential equestrian estates of 3-acres or more to serve as a buffer for the Farmland Preservation Area.

The BAIT WAS DANGLED IN THEIR 2020 APPLICATIONS

To justify the compatibility of the World Equestrian Center with the surrounding rural lands and the Farmland Preservation Area, Golden Ocala promised that equine-related activities would take place. Further, they promised residential equestrian estate lots as a transition that “will help protect the Farmland Preservation Boundary by placing less intense uses along the edge of the development.” Their words, not ours.

The SWITCH is what Golden Ocala now Proposes

In a complete reversal of what they promised in 2020, they now want to convert a 236-acre area to an intense commercial sports and entertainment complex. This is on the very land that they promised to restrict for the residential equestrian lots of 3-acres or more.

Golden Ocala’s 2020 applications also state that the residential estate lots would help protect the equestrian lifestyle and preserve open spaces. Now, the proposed location of the sports and entertainment complex abandons the buffer and directly conflicts with the horse farms, rural lands, and the Farmland Preservation Area. So much for the value of that promise!

And it Gets Worse

To make matters worse, Golden Ocala wants any restriction to “equine-related uses” removed as the World Equestrian Center is no longer just about equestrian activities, it now includes lots of sports and entertainment too. To this end, they want any restriction on music concerts removed so they can make all the noise they want whenever they want at five different locations. So much for the value of that promise!

There is a lesson in trusting someone who has broken promises. For Charlie Brown, perhaps it’s time to stop trusting Lucy?

What’s Proposed?

The proposed sports and entertainment complex to be built on the low residential World Equestrian Estate lots has no equestrian-related activities. Instead, it includes:

  • Outdoor sports fields: 17 multi-purpose fields for soccer, softball, and football, and a soccer stadium with increased seating.
  • Expo and Indoor Facility:  2 full-sized ice sheets, 8 full-sized basketball courts with the ability to function as 16 volleyball courts, and a full-sized synthetic turf soccer pitch.
  • 1 hotel, 2 restaurants, and multiple other support buildings.
  • Unlimited concerts.

Watchdog Alert!

Horse Farms Forever will be attending the Wednesday, March 18th, BOCC meeting at 1:30 PM to oppose the applications by Golden Ocala Equestrian Land to change the land use on 236 acres from low residential to allow for an intense commercial sports and entertainment complex.

The County Commission meets at the McPherson Governmental Campus Auditorium, 601 SE 25th Avenue, Ocala, FL.

 

Find the agenda and associated documents here.

The Location – Why it Matters

The issue with the proposed applications by Golden Ocala is not what is proposed, but rather where it is proposed. It’s in the wrong place. These activities belong on land designated and zoned for commercial uses, not residential uses.

The Farmland Preservation Area is located directly South of the site plan.

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Protect – we are always watching. When a threat is identified, we quickly assemble a threat response.
Promote – we are out in the community and on social media, raising awareness and inspiring appreciation for all that we have here in Marion County.
Preserve – we guide and encourage landowners who wish to conserve their land.
Plan – we are working with the County on changes to the Comprehensive Plan that will make conservation easy and financially advantageous for farm owners.

HFF Identifies Irregularities in Margaritaville Rezoning Process

HFF Identifies Irregularities in Margaritaville Rezoning Process

On February 17th, the Board of County Commissioners voted 4-to-1 to allow 8M Holdings to amend their zoning from an RV park with private amenities to an RV park with public amenities that allows for a Margaritaville-themed amusement park with alcohol sales and live entertainment. This approval includes daily admission for a fee.

Horse Farms Forever® opposed the amendment as it modified uses within a pre-existing PUD to introduce intense and incompatible uses inside the Farmland Preservation Area.

Horse Farms Forever’s Commitment to Transparency and Facts

Horse Farms Forever® works hard to stay true to its mission statement and follow a consistent, transparent and fact-based protocol when dealing with land use conflicts. For this reason, we surround ourselves with elite professionals to assure the accuracy, integrity and credibility of our land use position statements.

First and foremost, HFF maintains the position: When presented with the facts, we trust our elected commissioners to make decisions that are in the best interest of the community. However, our concern with the decision made to approve the Margaritaville RV Park rezoning is the failure in the integrity of the approval process.

Understanding the Rezoning Review Process

A zoning application is heard at a quasi-judicial public hearing. Quasi-judicial hearings require the applicant, not the county, to demonstrate that the rezoning is consistent with the local government’s comprehensive plan and all substantive and procedural requirements of the zoning ordinance. The applicant provided no such evidence on the application and therefore failed to clear this required hurdle. As this initial burden was not met, the county should have rejected the application outright. Instead, it accepted the flawed application and proceeded to process and approve it.

When it comes to land use and zoning applications, the commissioners rely on the county’s Growth Services Department to review the facts and circumstances relating to an application and present them in a staff report. The staff report explains how those facts align with the controlling and governing documents: the county’s comprehensive plan, the land development regulations and the Florida statutes and administrative code. The commissioners then consider the application, the staff report and any other competent and substantial evidence presented at the public hearing.

Concerns With the Staff Report and Supporting Evidence

The Growth Services staff report, when prepared by a member of the American Institute of Certified Planners (AICP), is deemed competent and substantial evidence that the commissioners can consider when making their quasi-judicial decision. The staff report should be complete, unbiased and sustainable when subjected to peer review.

The Growth Services staff report for the Margaritaville RV Park application, which recommended approval of the application, was incomplete and factually flawed, and therefore contrary to the requirements and standards of the AICP. The specific failures are addressed in the attached letters from our land use attorney, G. Matthew Brockway, recognized by his peers as a Best Lawyer in Florida for Litigation – Land Use and Zoning, and by our planner, Evangeline Linkous, an AICP certified planner with a Doctorate and Master’s degree in urban and regional planning, and who currently serves as the Director of the Urban and Regional Planning Program at the University of South Florida.

The flaws in the application process and the staff report for this rezoning application were obvious enough that HFF retained the services of Mr. Brockway and Dr. Linkous to review the integrity of the process. The subsequent report from Dr. Linkous was presented to the Board of County Commissioners at the public hearing held on February 17th. Other than the Growth Services report, the report by Dr. Linkous was the only testimony that met the threshold for competent and substantial evidence that the commissioners could use to make their decision. It was the position of Dr. Linkous that the application failed to comply with the required standards and therefore the Board should deny the application.

Why the Integrity of the Process Matters

The integrity of the process was flawed and should be addressed by the county. The application for the rezoning provided zero evidence of consistency with the comprehensive plan and other procedural requirements of the zoning ordinance. It should have been rejected outright. The staff report was incomplete and factually flawed making it unsustainable when subjected to peer review. The County Attorney and Growth Services staff did not fully and properly advise the commissioners as to the county’s obligation to ensure the application’s integrity and consistency with the comprehensive plan.

Not the Happiest Place on Earth

Not the Happiest Place on Earth

Ocala/Marion County is world-renowned for its equine heritage. From Pony Club kids to Kentucky Derby winners, horses and riders come here to train, compete, and thrive in the Horse Capital of the World®.

But that global reputation—and the rural character that sustains it—is under threat.

A proposed 236-acre sports and entertainment complex would bring intense commercial development to horse farms and quiet rural neighborhoods adjacent to the Farmland Preservation Area (FPA).

This proposal risks far more than scenic views. It endangers our community’s identity, the private property rights of nearby landowners, and the livelihoods of those who have invested in preserving and living within the FPA

For some neighbors, Ocala would become anything but “the happiest place on earth.”

Greg and Donna Wheeler, owners of Bridle Oaks Farm, relocated from South Florida to Ocala in 2003 to escape the sprawl and overdevelopment they saw consume their former community.

“We absolutely embraced Ocala’s old Florida culture, grace, and charm,” said Greg. “We’ve seen what happens when unfettered development starts to grab ahold. First an area loses its heart, and then its soul slowly turns off like a light. When a community loses its soul, it’s gone forever, never to return.”

“We see what’s happening—and we’re living it again,” he added. “We’re worried about what’s happening to the soul of our home… again.”

Patrick Kuebler, a lifelong Ocala resident and member of one of the area’s pioneer families, owns 150 acres next to the proposed complex.

“The Commissioners say they support the Farmland Preservation Area, but they’re changing it—taking all of it away,” said Patrick. “So what’s the purpose of having a Farmland Preservation Area if you aren’t going to preserve the land?”

“I grew up here. It’s getting to the point where you can’t go anywhere—it’s just gridlock. And with all these new developments, it’s only going to get worse. Our infrastructure can’t handle it.”

What Are the Core Issues?

  • Wrong Location: This isn’t about the value of youth sports—it’s about placing intense commercial development in the wrong location, directly next to our world-renowned Farmland Preservation Area.
  • No Horses: This is not an equestrian project. It brings no benefit to the local equine industry and instead threatens to displace it.

What’s at Stake?

  • Urban Sprawl: This type of development pressures nearby landowners to sell their land for commercial uses, fueling a domino effect that chips away at the FPA and encourages urban sprawl.
  • The roadways are already overburdened. According to a preliminary staff report, seven roadway segments along SR 40 already exceed—or nearly exceed—their traffic capacity.
  • Concerts, stadium lighting, and commercial activity would replace the quiet, rural lifestyle with constant disruption.

𝗨𝗣𝗗𝗔𝗧𝗘: 𝗕𝗢𝗖𝗖 𝗩𝗼𝘁𝗲𝘀 𝗨𝗻𝗮𝗻𝗶𝗺𝗼𝘂𝘀𝗹𝘆 𝘁𝗼 𝗧𝗿𝗮𝗻𝘀𝗺𝗶𝘁 𝗦𝗽𝗼𝗿𝘁𝘀 & 𝗘𝗻𝘁𝗲𝗿𝘁𝗮𝗶𝗻𝗺𝗲𝗻𝘁 𝗖𝗼𝗺𝗽𝗹𝗲𝘅 𝗣𝗹𝗮𝗻𝘀

After 𝟲.𝟱 𝗵𝗼𝘂𝗿𝘀 𝗼𝗳 𝗽𝘂𝗯𝗹𝗶𝗰 𝗰𝗼𝗺𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗱𝗲𝗯𝗮𝘁𝗲, the Marion County Board of County Commissioners 𝘃𝗼𝘁𝗲𝗱 𝟱-𝟬 𝘁𝗼 𝘁𝗿𝗮𝗻𝘀𝗺𝗶𝘁 𝘁𝗵𝗲 𝗪𝗼𝗿𝗹𝗱 𝗘𝗾𝘂𝗲𝘀𝘁𝗿𝗶𝗮𝗻 𝗖𝗲𝗻𝘁𝗲𝗿’𝘀 𝗦𝗽𝗼𝗿𝘁𝘀 & 𝗘𝗻𝘁𝗲𝗿𝘁𝗮𝗶𝗻𝗺𝗲𝗻𝘁 𝗖𝗼𝗺𝗽𝗹𝗲𝘅 𝗽𝗹𝗮𝗻𝘀 to the state for review.

Stay tuned for future updates.⁣

Why It Matters

Preserving the integrity of the Farmland Preservation Area means preserving the identity of Marion County. Responsible growth is possible—but only if we stay committed to thoughtful planning that protects the land, lifestyle, and legacy that define this unique region.

Victory for the Farmland Preservation Area: BOCC Unanimously Denies RAC Expansion

At the July 15th Board of County Commissioners (BOCC) meeting, we’re proud to report a major win for the Farmland Preservation Area. In a unanimous vote, the Commissioners denied Thomas Moore’s proposal to expand the Rural Activity Center (RAC) on a 20-acre parcel adjacent to Gilbert’s Hardware—land located deep within the heart of the Farmland Preservation Area.

This proposed “Piggyback RAC” would have opened the door to over 35 commercial uses, including fuel stations, storage facilities, and large-scale buildings totaling more than 350,000 square feet. It was a clear threat to the rural character and conservation purpose of the Farmland Preservation Area.

By rejecting this proposal, the Commissioners reinforced their commitment to protecting Marion County’s rural landscape and set a strong precedent against sprawl in inappropriate areas.

This is a significant victory for Horse Farms Forever and everyone who values the unique sense of place our farmland provides. Thank you to all who stood with us, showed up, and spoke out. Your support continues to make a difference.

Hearing on Thomas Moore’s application on July 15th, 2025.

Busy Shires, HFF Director of Conservation, spoke at the County Commission meeting in opposition to the application to rezone the 20-acre parcel in the FPA.

List of concerns from growth presented at hearing.

Protect – we are always watching. When a threat is identified, we quickly assemble a threat response.
Promote – we are out in the community and on social media, raising awareness and inspiring appreciation for all that we have here in Marion County.
Preserve – we guide and encourage landowners who wish to conserve their land.
Plan – we are working with the County on changes to the Comprehensive Plan that will make conservation easy and financially advantageous for farm owners.