David vs. Goliath Regarding the WEC Sports Complex

David vs. Goliath Regarding the WEC Sports Complex

Over a week ago, the Marion County Commission voted 5-0 to approve Golden Ocala Equestrian Land’s applications to allow for the sports and entertainment complex – a massive project spanning 251 acres, even larger than Disney’s Wide World of Sports.

From the announcement of the project last year, Horse Farms Forever has stood in what feels like a classic David versus Goliath battle—our small but mighty nonprofit facing an intense commercial development of overwhelming scale and influence.

The Role of the Comprehensive Plan

But like David, we were not without our stone. That “stone” is the County’s own Comprehensive Plan. As County Attorney Guy Minter has stated many times, the Comprehensive Plan is “Marion County’s constitution” that guides growth and development.

The Golden Ocala applications included hundreds of pages of complex information regarding the land use amendments, zoning changes, and the development agreement. That’s why our team of professionals includes a top-tier land use attorney and an AICP-certified planner. We work hard to provide fact-based information to ensure the accuracy and credibility of our position statements.

For example, G. Matthew Brockway, recognized by his peers as a Best Lawyer in Florida for Litigation – Land Use and Zoning, provided competent and substantial evidence at the July 21, 2025 transmittal hearing. Matt also provided a letter to the County Commission concluding that these applications are inconsistent with the County’s Comprehensive Plan.

Why This Matters Moving Forward

And in this context, the David versus Goliath analogy remains fitting— while the outcome was not what we had hoped, we held Golden Ocala accountable, and we will continue our battle to protect Marion County’s title as the Horse Capital of the World®.

Horse Farms Forever is the only organization that shows up at every meeting with a team of respected professionals. Our strength comes from the broad-level support from our members and horse farm owners. Your support makes a difference.

Horse Farms Forever Statement

When Golden Ocala Equestrian Land asked the county to move the boundary of the Farmland Preservation Area, they promised to build the World Equestrian Center. Golden Ocala kept that promise and what they have built is spectacular. It shows a passion for equestrian activities, and has changed Ocala forever. We applaud their efforts and thank them for being founding members of Horse Farms Forever.

However, the WEC Sports Complex has nothing to do with horses. Instead, it puts an intense commercial activity on property reserved for low density residential equestrian estates meant to act as a transition to the Farmland Preservation Area. Its approval corrupts the integrity of our comprehensive plan and land development code.

Please Join Us

Now more than ever, we need your help.

Your donation directly supports Horse Farms Forever’s ability to retain the high level of professional expertise required to defend the Farmland Preservation Area and to continue fighting for responsible growth in Marion County.

This is not the time to step back. It is the time to stand together.

If you believe in protecting the integrity of the Comprehensive Plan, preserving the character of our horse country, and defending the future of Marion County as the Horse Capital of the World®, please make your donation today.

Every gift matters. Every voice matters. Every act of support strengthens this fight.

Protect – we are always watching. When a threat is identified, we quickly assemble a threat response.
Promote – we are out in the community and on social media, raising awareness and inspiring appreciation for all that we have here in Marion County.
Preserve – we guide and encourage landowners who wish to conserve their land.
Plan – we are working with the County on changes to the Comprehensive Plan that will make conservation easy and financially advantageous for farm owners.

HFF Opposes Golden Ocala Sports and Entertainment Complex

HFF Opposes Golden Ocala Sports and Entertainment Complex

Golden Ocala Equestrian Land, L.L.C. has submitted applications to allow for an intense commercial sports and entertainment complex on 236 acres of land with a low residential land use adjoining the Farmland Preservation Area. These parcels were previously inside the Farmland Preservation Area until they were removed at the request of Golden Ocala to allow for the low residential World Equestrian Estates.

Golden Ocala Equestrian Land, L.L.C. has submitted applications to allow for an intense commercial sports and entertainment complex on 236 acres of land with a low residential land use adjoining the Farmland Preservation Area. These parcels were previously inside the Farmland Preservation Area until they were removed at the request of Golden Ocala to allow for the low residential World Equestrian Estates.

Where’s Charlie Brown When You Need Him?

Remember Lucy pulling the football out from under Charlie Brown?
It was a promise broken, a bait and switch.

Lucy’s “broken promise” looks very similar to what Golden Ocala Equestrian Land has done with their promises to restrict the World Equestrian Center to equine-related activities and to maintain the residential equestrian estates as a buffer between the Farmland Preservation Area.

1,000 Acres Removed from the Farmland Preservation Area

In 2017, Golden Ocala asked to remove almost 1,000 acres from the Farmland Preservation Area to build the World Equestrian Center. The County Commission granted the request conditioned upon the permitted uses being equine-related and requiring 480 acres on the west side to be restricted to residential equestrian estates of 3-acres or more to serve as a buffer for the Farmland Preservation Area.

The BAIT WAS DANGLED IN THEIR 2020 APPLICATIONS

To justify the compatibility of the World Equestrian Center with the surrounding rural lands and the Farmland Preservation Area, Golden Ocala promised that equine-related activities would take place. Further, they promised residential equestrian estate lots as a transition that “will help protect the Farmland Preservation Boundary by placing less intense uses along the edge of the development.” Their words, not ours.

The SWITCH is what Golden Ocala now Proposes

In a complete reversal of what they promised in 2020, they now want to convert a 236-acre area to an intense commercial sports and entertainment complex. This is on the very land that they promised to restrict for the residential equestrian lots of 3-acres or more.

Golden Ocala’s 2020 applications also state that the residential estate lots would help protect the equestrian lifestyle and preserve open spaces. Now, the proposed location of the sports and entertainment complex abandons the buffer and directly conflicts with the horse farms, rural lands, and the Farmland Preservation Area. So much for the value of that promise!

And it Gets Worse

To make matters worse, Golden Ocala wants any restriction to “equine-related uses” removed as the World Equestrian Center is no longer just about equestrian activities, it now includes lots of sports and entertainment too. To this end, they want any restriction on music concerts removed so they can make all the noise they want whenever they want at five different locations. So much for the value of that promise!

There is a lesson in trusting someone who has broken promises. For Charlie Brown, perhaps it’s time to stop trusting Lucy?

What’s Proposed?

The proposed sports and entertainment complex to be built on the low residential World Equestrian Estate lots has no equestrian-related activities. Instead, it includes:

  • Outdoor sports fields: 17 multi-purpose fields for soccer, softball, and football, and a soccer stadium with increased seating.
  • Expo and Indoor Facility:  2 full-sized ice sheets, 8 full-sized basketball courts with the ability to function as 16 volleyball courts, and a full-sized synthetic turf soccer pitch.
  • 1 hotel, 2 restaurants, and multiple other support buildings.
  • Unlimited concerts.

Watchdog Alert!

Horse Farms Forever will be attending the Wednesday, March 18th, BOCC meeting at 1:30 PM to oppose the applications by Golden Ocala Equestrian Land to change the land use on 236 acres from low residential to allow for an intense commercial sports and entertainment complex.

The County Commission meets at the McPherson Governmental Campus Auditorium, 601 SE 25th Avenue, Ocala, FL.

 

Find the agenda and associated documents here.

The Location – Why it Matters

The issue with the proposed applications by Golden Ocala is not what is proposed, but rather where it is proposed. It’s in the wrong place. These activities belong on land designated and zoned for commercial uses, not residential uses.

The Farmland Preservation Area is located directly South of the site plan.

SCAN OR CLICK TO EMAIL THE MARION COUNTY COMMISSIONERS

CLICK TO EMAIL THE MARION COUNTY COMMISSIONERS

Protect – we are always watching. When a threat is identified, we quickly assemble a threat response.
Promote – we are out in the community and on social media, raising awareness and inspiring appreciation for all that we have here in Marion County.
Preserve – we guide and encourage landowners who wish to conserve their land.
Plan – we are working with the County on changes to the Comprehensive Plan that will make conservation easy and financially advantageous for farm owners.

HFF Identifies Irregularities in Margaritaville Rezoning Process

HFF Identifies Irregularities in Margaritaville Rezoning Process

On February 17th, the Board of County Commissioners voted 4-to-1 to allow 8M Holdings to amend their zoning from an RV park with private amenities to an RV park with public amenities that allows for a Margaritaville-themed amusement park with alcohol sales and live entertainment. This approval includes daily admission for a fee.

Horse Farms Forever® opposed the amendment as it modified uses within a pre-existing PUD to introduce intense and incompatible uses inside the Farmland Preservation Area.

Horse Farms Forever’s Commitment to Transparency and Facts

Horse Farms Forever® works hard to stay true to its mission statement and follow a consistent, transparent and fact-based protocol when dealing with land use conflicts. For this reason, we surround ourselves with elite professionals to assure the accuracy, integrity and credibility of our land use position statements.

First and foremost, HFF maintains the position: When presented with the facts, we trust our elected commissioners to make decisions that are in the best interest of the community. However, our concern with the decision made to approve the Margaritaville RV Park rezoning is the failure in the integrity of the approval process.

Understanding the Rezoning Review Process

A zoning application is heard at a quasi-judicial public hearing. Quasi-judicial hearings require the applicant, not the county, to demonstrate that the rezoning is consistent with the local government’s comprehensive plan and all substantive and procedural requirements of the zoning ordinance. The applicant provided no such evidence on the application and therefore failed to clear this required hurdle. As this initial burden was not met, the county should have rejected the application outright. Instead, it accepted the flawed application and proceeded to process and approve it.

When it comes to land use and zoning applications, the commissioners rely on the county’s Growth Services Department to review the facts and circumstances relating to an application and present them in a staff report. The staff report explains how those facts align with the controlling and governing documents: the county’s comprehensive plan, the land development regulations and the Florida statutes and administrative code. The commissioners then consider the application, the staff report and any other competent and substantial evidence presented at the public hearing.

Concerns With the Staff Report and Supporting Evidence

The Growth Services staff report, when prepared by a member of the American Institute of Certified Planners (AICP), is deemed competent and substantial evidence that the commissioners can consider when making their quasi-judicial decision. The staff report should be complete, unbiased and sustainable when subjected to peer review.

The Growth Services staff report for the Margaritaville RV Park application, which recommended approval of the application, was incomplete and factually flawed, and therefore contrary to the requirements and standards of the AICP. The specific failures are addressed in the attached letters from our land use attorney, G. Matthew Brockway, recognized by his peers as a Best Lawyer in Florida for Litigation – Land Use and Zoning, and by our planner, Evangeline Linkous, an AICP certified planner with a Doctorate and Master’s degree in urban and regional planning, and who currently serves as the Director of the Urban and Regional Planning Program at the University of South Florida.

The flaws in the application process and the staff report for this rezoning application were obvious enough that HFF retained the services of Mr. Brockway and Dr. Linkous to review the integrity of the process. The subsequent report from Dr. Linkous was presented to the Board of County Commissioners at the public hearing held on February 17th. Other than the Growth Services report, the report by Dr. Linkous was the only testimony that met the threshold for competent and substantial evidence that the commissioners could use to make their decision. It was the position of Dr. Linkous that the application failed to comply with the required standards and therefore the Board should deny the application.

Why the Integrity of the Process Matters

The integrity of the process was flawed and should be addressed by the county. The application for the rezoning provided zero evidence of consistency with the comprehensive plan and other procedural requirements of the zoning ordinance. It should have been rejected outright. The staff report was incomplete and factually flawed making it unsustainable when subjected to peer review. The County Attorney and Growth Services staff did not fully and properly advise the commissioners as to the county’s obligation to ensure the application’s integrity and consistency with the comprehensive plan.

HFF Opposes Camp Margaritaville on Orange Lake

HFF Opposes Camp Margaritaville on Orange Lake

Proposed Margaritaville Themed RV Park Conflicts with FPA 

Proposed Margaritaville Themed RV Park Conflicts with FPA 

Horse Farms Forever® OPPOSES the application by 8M Holdings, LLC to re-zone their 141-acre parcel located at 18365 NW 45th Avenue Road in Citra from an RV park with amenities reserved for the RV guests to an RV/themed park with amenities open to the public daily for a fee.

Imagine stepping outside to feed your horses—and finding a full-blown Margaritaville themed RV park with extensive water rides, restaurant, bar, and live entertainment.

In January, 8M Holdings applied to re-zone their 141-acre parcel from an RV park with amenities reserved for the RV park users to an RV Park with themed SUPER-SIZED recreation amenities open to the public.

This change of use from a quiet RV park to a Margaritaville themed RV park and water park is incompatible with the rural community of Orange Lake, surrounding horse farms, and the Farmland Preservation Area.

Horse Farms Forever OPPOSES the re-zoning application for three main reasons: 

1) The proposed increase in the intensity of the approved uses,

2) The change in the intent and character of the approved development, and

3) Inconsistent with the Farmland Preservation Area Comprehensive Plan Policy 3.3.1: Elements of Rural Character

NEXT STEPS:

On January 26, 2026, the Marion County Planning & Zoning Commission recommended approval of the application by 8M Holdings, LLC to re-zone their 141-acre parcel located at 18365 NW 45th Avenue Road in Citra from an RV park with amenities reserved for the RV guests to an RV/themed park with amenities open to the public daily for a fee.

𝗔𝘁𝘁𝗲𝗻𝗱 𝘁𝗵𝗲 𝗨𝗽𝗰𝗼𝗺𝗶𝗻𝗴 𝗠𝗮𝗿𝗶𝗼𝗻 𝗖𝗼𝘂𝗻𝘁𝘆 𝗖𝗼𝗺𝗺𝗶𝘀𝘀𝗶𝗼𝗻 𝗠𝗲𝗲𝘁𝗶𝗻𝗴

Tuesday, February 17th at 2:00 PM at the McPherson Governmental Campus Auditorium – 601 SE 25th Ave., Ocala, FL
 

Your voice matters in protecting Marion County’s horse farms and agricultural land.

How Horses Think with Dr. Temple Grandin

How Horses Think with Dr. Temple Grandin

We are incredibly grateful to Ocala Magazine for spotlighting our 2025 Conservation Summit and highlighting the powerful message behind this year’s sold-out event, featuring keynote speaker Dr. Temple Grandin. Seeing our mission reflected on these pages means more than we can put into words.

This year’s Conversation Summit belonged to our community. To every person who attended, partnered, shared a post, sent an encouraging message, or simply believes in protecting our Farmland Preservation Area, thank you. Your support is what keeps this movement moving!

Community advocacy, education, and a shared love for this land are what made this event such an impact-driven success. Ocala continues to prove that when people come together around conservation, it can truly fill an arena!

We’re endlessly thankful for the coverage, the collaboration, and the collective commitment to preserving the landscapes that define our home.

Thank you to Title Sponsor Brook Ledge Horse Transportation and Presenting Sponsor AdventHealth Ocala for the generous support of the Conservation Summit!

We are incredibly grateful to Ocala Magazine for spotlighting our 2025 Conservation Summit and highlighting the powerful message behind this year’s sold-out event, featuring keynote speaker Dr. Temple Grandin. Seeing our mission reflected on these pages means more than we can put into words.

This year’s Conversation Summit belonged to our community. To every person who attended, partnered, shared a post, sent an encouraging message, or simply believes in protecting our Farmland Preservation Area, thank you. Your support is what keeps this movement moving!

Community advocacy, education, and a shared love for this land are what made this event such an impact-driven success. Ocala continues to prove that when people come together around conservation, it can truly fill an arena!

We’re endlessly thankful for the coverage, the collaboration, and the collective commitment to preserving the landscapes that define our home.

Thank you to Title Sponsor Brook Ledge Horse Transportation and Presenting Sponsor AdventHealth Ocala for the generous support of the Conservation Summit!

No. 1 in Growth: At What Cost?

No. 1 in Growth: At What Cost?

Recent reports confirm what locals already know: Marion County is growing fast. Ocala was ranked No. 1 in growth cities for the third time in four years by U-Haul’s Growth Index, while Florida ranked No. 2 nationally for net one-way U-Haul customers.

Marion County is now home to more than 400,000 residents and continues to add approximately 220 new residents each week. At this pace, the County’s population is projected to grow by more than 125,000 residents, reaching an estimated 550,000 by 2050, according to the Bureau of Economic and Business Research (BEBR).

A Staggering Number of Approved Residential Units

A report presented at the County’s Strategic Planning Workshop in May 2022 revealed that more than 135,000 residential units have already been approved. Over 50,000 units were approved between 2017 and 2022 alone. A majority of these approvals include more than 86,000 undeveloped lots, many of which were approved decades ago in areas such as Marion Oaks and Silver Springs Shores.

As development pressure mounts along the edge of the Farmland Preservation Area and the Urban Growth Boundary, Horse Farms Forever is closely monitoring development proposals that threaten horse farms, rural lands, and protected agricultural areas.

The Cost of Rapid Growth

This rapid population growth has placed significant strain on local infrastructure. Residents experience heavier traffic, schools operating at or beyond capacity, and a list of transportation projects estimated to cost more than $1.5 billion over the next 20 years, according to the Benesch study on the transportation impact fees.

Communities across the country have studied the fiscal impacts of growth through Cost of Community Services (COCS) studies. These studies consistently show that residential development often costs more in public services than it generates in revenue, while commercial and industrial development, as well as farmland, helps to offset those losses.

Act Now to Protect Horse Farms

Marion County stands at a critical crossroads. Development pressures are rising, making the protection of its farmland more important now than ever. Acting now is essential to ensure future generations inherit a county that is economically viable and rich in agricultural heritage. Join our efforts to preserve our open spaces and beautiful places today.

Protect – we are always watching. When a threat is identified, we quickly assemble a threat response.
Promote – we are out in the community and on social media, raising awareness and inspiring appreciation for all that we have here in Marion County.
Preserve – we guide and encourage landowners who wish to conserve their land.
Plan – we are working with the County on changes to the Comprehensive Plan that will make conservation easy and financially advantageous for farm owners.